Public-Sector Organization of Canada-Free-Samples for Students

Questions: 1.Find a public-sector organization of Canada and relate it with any one of the following from Kumars framework sales-driven, market-driven, customer-driven or market-driving. Explain why. 2.What are the differences between market-driven and market-driving? Answers: 1.In this era of high competition, managers of public sector organizations require to have a clear understanding of consumer needs and desire in order to gain competitive advantage in the market. Besides that, in order to cope up with the competition in the international market, the private sector companies must focus on their innovation skills to create unique products that an effectively attract consumers and thus create a trend. Considering the fact that market driving approach involves innovations for long term goals and success of the company, it can be considered to be more effective for gaining brand equity in todays highly competitive market than the other mentioned orientations. In todays fast changing market, companies need to look behind factors like consumer satisfaction and instead concentrate on shaping new desires of the consumers (Kumar, 2004). Several public sector organizations like Sony are ignoring the traditional trends and are concentrating on developing new tre nds which in turn is improving their consumer value proposition and enhancing the brand equity of the organizations. The primary goal of the Sony Company is not only to satisfy its consumers but also to motivate them. The chief objective of the company is to bring about brand new innovation in the world of environment that will make the brand unique from its competitors (Sony, 2018). The company has immense enthusiasm for innovation, services and products along with persistent quest for advancement. Instead of following the trends, Sony concentrates on creating new and innovative entertainment products that create new desires in the consumers. Some of the most unique products of Sony that have been ruling the global market and have successfully shaped the desires of Canadian consumers are the transistor radio, Walk-man, 3.5-inch diskette, and audio compact disk. The controlling doctrine of Sony is New items generates new markets. According to Sony, their products are the representative of the dream of the company to make the market more energized and innovation loving. 2.It is a crucial step for the management of an organization to decide whether to choose the market driven strategy or the market driving strategy for long term success of the organization. While market driving organization focuses on enhancing the consumer loyalty by constantly surprising by with unique values, brand new services and products, market driven organizations are guided by the contemporary market trends and requirements instead on focusing on the Companys capacity, productivity or current products. While market driving companies take risks and create trends, market driven companies follow the trend created by the former (Chen, Li Evans, 2012). For instance, Apple Co. follows market driving strategy which involves taking risks to constantly amaze the consumers with innovative and unique products and services. On the other hand, Microsoft can be considered as a market driven Organization as the company is failing to take risks and as a result is reacting after a major mar ket shift have already occurred. As a result, iTune has gained a lot more popularity than Zune and consumers are more inclined to go for an iPhone rather than buying a windows mobile. Thus it can be said that the market driving approach is much more cost effective than the market driving approach. The approach taken by the two above mentioned strategy are completely different. The strategy of market driven organization includes conduction of excessive research in order to understand the existing consumers requirements. The organizations following market driven approach, conduct multiple validation cycles with vast requirements documented and detailed written benefits and specifications of features. After the conduction of detailed research, another laborious process is followed by the companies which involves multiple cycle of developing and test strategy in order to develop differentiated services or products (Elg et al., 2012). While this approach can still be considered effective for stack and well defined market segments, for other market segments the market driven approach is totally obsolete. In market driving approach, the companies focus on long term success unhampered by the current market trends, industry norms and traditional thinking for development of product. The companies following market driving strategies focus on innovations and make discontinuous leaps in innovation in terms of consumer value. The mission of these organizations is to build unique value networks that will enable them to get engaged in a larger business ecosystem with the help of business model innovation and technologies. Reference list Chen, Y. C., Li, P. C., Evans, K. R. (2012). Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving.Industrial Marketing Management,41(6), 1019-1034, retrieved from: https://www.sciencedirect.com/science/article/abs/pii/S0019850112000363 Elg, U., Deligonul, S. Z., Ghauri, P. N., Danis, W., Tarnovskaya, V. (2012). Market-driving strategy implementation through global supplier relationships.Industrial Marketing Management,41(6), 919-928, Retrieved from: https://s3.amazonaws.com/academia.edu.documents/39938172/Market-driving_strategy_implementation_t20151112-21623-1lymtmw.pdf?AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3AExpires=1519215799Signature=Xrev6DBcTdRKyJ%2Fbzbd8LN%2FFJo0%3Dresponse-content-disposition=inline%3B%20filename%3DMarket-driving_strategy_implementation_t.pdf Kumar, N. (2004).Marketing as Strategy: Understanding the CEO's Agenda for driving Growth and Innovation. Harvard Business Review Press, retrieved from: https://books.google.co.in/books?hl=enlr=id=JprBAgAAQBAJoi=fndpg=PR1dq=Kumar,+N.+(2004).+Marketing+as+strategy.+Boston,+MA:+Harvard+Business+School+Press.ots=nBRYTnM_scsig=ebC-HvmgJ0pFUKkUYzGMPc2PaQc#v=onepageqf=false Sony. (2018). About Sony . Retrieved from Sony, retrieved from: https://www.sony.net/SonyInfo/