Fiat Case Study

Organization| :| Fiat India moderate, Premier Automobiles| Industry| :| Automobile & antiophthalmic grammatical constituent; Automotive| Countries| :| India| Abstract: The case explores reasons for the poor performance of the Italian automobile company Fiat in India. It examines in stagecoach the companys efforts to make its Uno and Siena cars a achievement. The case also takes a ask at the changes made by the company for ensuring the conquest of its parvenue car, the Palio, launched in September 2001. The case is so structured as to enable students to visualize how certain mistakes on the marketing, product evolution and the strategic alliance fronts resulted in Fiats poor performance everyplace the years in the Indian car market. The students should also extrapolate the rationale behind the measures taken by the company for ensuring the triumph of the Palio. The case is aimed at MBA/PGDBA students, and is intended to be a clean of the Business Strategy cur riculum.| | Issues: » Entry of Fiat into India, Failure of Uno and Sienna, trammel of Palio, Problems in Joint Venture between Fiat & adenine; PAL The Launch of Palio In September 2001, Fiat India Automobiles Limited (Fiat) held a lavish function in the Indian coastal postulate of Goa. The function, featuring performances by lead(a) Indian musicians Louis Banks and Sivamani, who had composed music particularly for this event, was held to celebrate the launch of Fiats much-awaited car, the Palio. Designed by well- lastn Italian automobile designer Giorgetto Giugiaro,1 the Palio was already a huge advantage in countries like Brazil and Argentina. The media termed the high-profile launch of Palio, backed by a Rs 120 million endorsement deal with leading Indian cricket player Sachin Tendulkar (Tendulkar), as a frightful attempt by the Italian automobile giant to render itself as a serious contender in the Indian car market. The Palio was expected to boost the companys sales, which had been declining for the pas! t few years. know as the Fiat Groups...If you want to get a dear essay, order it on our website: BestEssayCheap.com

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